About Destination Queenstown
Our Role
Destination Queenstown (DQ) is the regional tourism organisation responsible for the marketing of Queenstown as the Southern Hemisphere's premier four season lake and alpine resort.
DQ works with local businesses, including tourism operators, the hospitality industry, accommodation providers, retailers and service sectors to promote the region.
"Destination Queenstown’s role is to co-ordinate, facilitate, motivate and develop the marketing of Queenstown as the premier four season lake and alpine resort destination in the Southern Hemisphere"
Destination Queenstown:
- has a mandate to generically promote the Queenstown District as an international visitor destination through a variety of distribution channels and act as the neutral co-ordinator of initiatives and campaigns that benefit its members
- has a core role in several areas including information provision, trade liaison and media promotion
- co-ordinates the collective marketing of Queenstown – identifying, prioritising and promoting the various visitor groups that it believes Queenstown can attract
- is responsible for the branding and positioning of Queenstown between the seasonal campaigns
- co-ordinates marketing activity for the Queenstown District
Our History
- Queenstown has developed from a simple overnight stop for coach tours and a winter ski resort to an internationally acclaimed four season international resort and travel destination
- The marketing of Queenstown by Destination Queenstown (DQ) is funded by the commercial ratepayers via a levy collected by the Queenstown Lakes District Council (QLDC)
- The introduction of directs flights from Auckland and Australia, and the wide range of accommodation, shopping, activities, dining and nightlife on offer, provides Queenstown with the opportunity to position itself as a year round international destination
- Though fortunate to attract a diverse range of visitors throughout the year, there are times when a further increase in visitor numbers would be of significant benefit to all businesses. To this end the continued development of marketing activity will target the shoulder periods in Spring and Autumn
Our People
Chief Executive Officer – Tony Everitt
Email: tonye@queenstownnz.co.nz
General Manager - Marketing - Graham Budd
Email: grahamb@queenstownnz.co.nz
Consumer Marketing Manager - Lisa Nilsen
Email: lisan@queenstownnz.co.nz
Consumer Marketing Co-ordinator - Nick Stevenson
Email: nicks@queenstownnz.co.nz
Market Manager Australia / North America - Linda McIntosh
On Maternity Leave
Market Manager - Catriona Noonan
Email: catrionan@queenstownnz.co.nz
Office Manager - Margaret Taylor
Email: reception@queenstownnz.co.nz
Communications Manager - Anika Forsman
Email: anikaf@queenstownnz.co.nz
Media Co-ordinator - Gizelle Regan
Email: gizeller@queenstownnz.co.nz
Queenstown Convention Bureau Manager - Kylie Brittain
Email: kylieb@queenstownnz.co.nz
Queenstown Convention Bureau Marketing Co-ordinator - Kate Dear
Email: kated@queenstownnz.co.nz
Queenstown Convention Bureau Australian Marketing Representative - Jana Kingston
Email: janak@queenstownnz.co.nz
Accounts Manager – Debbie Hutton
Email: accounts@queenstownnz.co.nz
